domain authority rand moz. This can go a long way in increasing the domain authority of your website. domain authority rand moz

 
 This can go a long way in increasing the domain authority of your websitedomain authority rand moz txt file is to create the file itself

Rentang skor dari Domain Authority sendiri adalah mulai dari 1 hingga 100. Ahrefs introduced Domain Rating, and Moz introduced Domain Authority. You can check websites’ DA and PA scores with this completely free tool work based on Moz data. Specialties: Rand Automotive's employees are diverse and experienced in these areas: Domestic, Japanese, Korean, European, Diagnostics, Fleet Services, Warranty approved. not use an. Some ways to use Authority Score in your SEO workflow may include: Competitor analysis. A product of the software engineering company Moz, domain authority provides an estimate of how well a website will perform in search engines. We’re committed to data quality. Hey Moz friends, I’m excited to share some news from the Moz product team. Moz Domain Authority vs. The first point of call here could be the WHOIS database. , Domain Rating). 2. Moz API Power your SEO with our index of over 44 trillion links. For example, you can view all of the keywords that a site is ranking for in Keyword Explorer. It’s created by Moz and assigns a score from 1 to 100. One of the key reasons why the DA of websites reduces is due to the increase in the number of spammy domains. Domain Authority is Moz's best estimate of. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. It takes minutes to research well on a domain you want. You can also look at things that rank for their own title. 6 million. Get free link data. However, Ahrefs stands out with plenty of unique features. Stellar content will help you grow your domain authority. You can add 20 URLs at a time to check the DA PA of these websites. Linking is common practice on the web - expected and respected by users of all kinds. Low scores indicate that your page may not show up high in the SERPs. When it comes to domain authority, high-quality backlinks are king. Essentially, you will get to insert up to 50 URLs whose DA metric you want to assess, and the tool will display them in vertical order. A domain authority (DA) score is an automated score developed by Moz that's produced by an algorithm that judges the strength of a website in terms of its ability to rank. DNS: A Domain Name Server (DNS) allows domain names (ex: “moz. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Shorter is. The two authorities are very much alike focusing on domain and page. Page Authority is based on data from our web index and takes. One under uk. Nah, cara meningkatkan Domain Authority ada banyak, mulai dari membuat website yang mobile-friendly, rutin mengunggah konten berkualitas, membangun profil backlink,. Under this section, click on "Secrets. One of them is the average DA in your industry or the DA of pages ranking for one specific term. SEMRUSH. How Domain Authority is Calculated. Search Engines. Domain Authority is a Moz’s attempt to score how well a page of a website ranks on search engine results. Method #3 – 301 Redirects. We refer to them constantly. We guarantee to increase your Domain Authority to DA50+, DA60+, DA70+ or DA80+ within 30 days! 100% Safe from Google Core, Penguin, Medic &. It builds the best correlation it can against Google's rankings across a broad set of keywords, similar to the MozCast 10K. Additionally, it is not recommended that SEO-conscious webmasters purchase low-quality TLDs such as . Moz, the popular SEO toolset, announced they have upgraded and improved how they measure their internal metric they call “domain authority,” a score given by. Cost them PageRank. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. View Our Digital Services. Step 2: Analyze domain authority checker results. They also explicitly state that DA isn’t a metric Google uses to. Review DA scores in the SearchAtlas dashboard. DA is calculated by evaluating multiple factors such as the number of backlinks pointing to a domain. Domain Authority is not the only site authority metric. as a means of increasing traffic. In the case of DA, the whole subdomain or domain ranking strength is predicted while for the PA just a certain page ranking strength is predicted. Enter the URL into the input box. Free SEO analysis. The tool even provides information about the number of unique backlinks, root domains, and number of keywords ranking for a specific domain. The ranking score is widely accepted in the SEO community. When accessing V1 of the Moz Links API with free access, the endpoints and metrics available will be limited to those listed below. com currently has a page authority of 30 and mycompany. 1. On-Page SEO Optimization. Dive into your link data now! Here’s a deeper dive into my favorites: #1: The sheer size, quality, and speed of it all. Our FREE Domain Authority Checker Tool (powered by Moz) will tell you a site’s DA, page authority (PA), ranking, and the number of external links. In SEO, DA stands for Domain Authority, whereas DR stands for Domain Ranking. It should be named “robots. Domain authority, just to be totally clear, it's a machine learning system that we built here at Moz. At the end of April 2018, Moz announced a complete rebuild of our link technology. When and How to Use Domain Authority, Page Authority, and Link Count Metrics: SEO metrics have a special place in analytics. . Moz calculates DA on a score of 1-100. Note that "bad" doesn't mean low-authority links. Domain Authority (DA) is a score developed by Moz to predict how likely a website is to rank in SERPs. with open site Rand is explaining the reason in this in this post, but I still would like to have a look to the links that in theory I. They both are essential scores to analyze a website’s SEO. Moz took the idea and gave it the. Other search tools, other SEO tools also have their own, such as SEMrush has one called Authority Score. Go to “More Tools” and then “Extensions. 3. An external link is a link that points at an external domain. The digital tool provides other features, as well — such as the number of unique external linking domains (Linking. A vanity URL could be a completely unique URL totally removed from your main URL. txt” and should be located in the root domain directory of your website. Build Quality & Relevant Backlinks. If i check the just discovered. acadot. Ranking works in much the same way as individual page rankings, but domain authority is more of a composite score. ”. ExternalTop 10 Most Famous Rand Fishkin Quotes (BEST) “On-page SEO is no longer about cramming keywords into every nook and cranny of a page. Hello, You can boost your MOZ Domain Authority in 3 steps. #1 - Internal vs. Features Comparison. The most powerful backlink checker. This tool is a bulk domain authority checker to evaluate the authority of your website. It is scored on a 0-100 scale. The company offers a website authority checker, where you can examine a similar metric to the “DA” from Moz. You can check DA PA (Domain Authority, Page Authority) of any website by following these easy & simple steps: Enter the URL of your website in the given box. It is used to predict how well a website might rank in search engine results class 2 felony arizona. In an article for CMI, Linn suggests using a story tracker to catalog and organize potential content ideas stemming from your research. Step 1: Create the File. Moz assigns an “online brand strength” score between 1-100. Moz calculates DA on a score of 1-100. That means a site like Wikipedia, which has 5. Although Moz and Semrush are both SEO toolkits Semrush offers even more useful. Moz took the idea and gave it the. Just follow the steps outlined below. The Domain Authority ranges from 1 to 100, and it is calculated by evaluating multiple factors, including a link's root domain and the total number of links. In fact, it can scale. Moz Local Raise your local SEO visibility with complete local SEO management. 5. The ranking score is widely accepted in the SEO community. We add 10 million new pages to Content Explorer every day. Simply enter the URL of your website or your competitors and view the domain authority. Rand Fishkin summed it up nicely. A local business with high domain authority is. It describes the relevance and credibility of the website in a related niche. 0 with the preface that as search engine algorithms change, the DA algorithm should change, too. com to local domains (co. name, etc. Brando16 Subscriber Jul 14, 2014, 5:35 AM. So my green turtles page is going to be the one that Google will be more likely to rank. External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes. Measuring and Monitoring Historical Domain Authority. In the last few months our team of data scientists have been hard at work developing an improvement to one of the favorite SEO metrics used in digital marketing: Domain Authority, also referred to as “DA. Two popular tools that offer DA scores are SEMrush and Moz. Focusing on quality over quantity is the most effective way to improve your website’s score. Domain Authority (DA) is a score developed by Moz to help predict how well a website will rank in search results. Just. Domain authority is a metric developed by Moz to predict how likely a website’s pages are to display prominently in search results pages. Google does not use DA as a ranking factor. Effective content marketing requires creating authoritative content on a regular basis. 2. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. Moz page authority is a score that predicts how well a website page ranks on search engine result pages (SERP). In my opinion, these concerns are largely unfounded. It ranks every website’s “authority” on a scale from 1-100, where the higher your number, the greater your ability to write an article and have it. This is an important factor that determines the website ranking in search results. Tools: Check your PA with Link Explorer. On the other hand, the term Domain Ranking is an Ahrefs metric, which indicates the strength of a website’s backlink profile. (250) 381-5455. This metric is calculated by a machine. الدومين اثورتي Domain Authority هو عبارة عن تقييم الدومين ويتكون من (100 نقطة) قد اسسته شركة MOZ وهو اداة تتنبأ بمدي امكانية ترتيب الموقع فى محركات البحث بناء علي عوامل. DR 20–40: 603 ref. What is domain authority? Domain authority is a search engine ranking metric that measures the quality and reliability of a website, as well as its ability to rank in search engines. Understanding Domain Authority: The Cornerstone of SEO Success. Our Link index data is gathered by crawling and indexing links, just like Googlebot does to populate Google’s search results. com (site of the creator of Moz Domain Authority), this rank is determined using a proprietary algorithm that factors in the quality and quantity of links that point to a. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. SSL certificate/security [User considers secured sites more authoritative. One of the most exciting new additions to the upcoming Domain Authority 2. Moz MOSTLY considers how many authoritative backlinks a domain (or website) has to determine its DA score. Search for ‘Moz' in ‘Extensions'. Alexa, another popular tool, has one called Competitive Power. Domain Authority in Link Explorer and the Links section of your Moz Campaign correlates with Google rankings to give you an accurate representation of a sites's ranking power. You’ll then find out your DA score between 1 and 100 for your website, and you’ll also be given the option to export your results for further sorting. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. No, the domain extension does not affect DA. Where Domain Authority measures your ability to rank on search engines, Brand Authority measures your broader influence across marketing channels. Domain Authority is a competitive research tool for Moz users, in much the same way Keyword Planner is a research tool for Google Ads users. So it much more closely resembles what Google is attempting. The all-in-one SEO toolbar for research on the go. Some of the characteristics this tool helps you evaluate include: Domain capabilities. Domain Authority (DA) is a metric first developed by Moz that predicts how likely a domain is to appear in the SERPs compared to its competitors: It's important to highlight that Google doesn't use Domain. Backlinko found in his study that there is a. The metric is mainly based on the variety and volume of branded search queries. If i try to use the open site explorer to explore my links and see what going on i get the message It looks like we haven't discovered link data for this site or URL. One a scale from 1 to 100, Moz Domain Authority uses data from the platform’s Link Explorer web index, as well as numerous algorithmic factors, to make these complex predictions. Bulk Domain Authority Checker. Our web crawler, Dotbot, is built on a machine learning-based model. If you are accessing the Links API V2, endpoints and metrics are not restricted with. On Moz, you can check your website’s Domain Authority for free through Link Explorer. Moz Domain Authority - Brief Overview Technically, Domain Authority (DA) is the ranking metric used to predict how well a website will rank on various search engines created by. Domain authority. Moz developed it and they rank sites from 0-100. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. The domain score shows your SEO strength and has some ability to predict how well your page will rank. Secondly, we might still wish to compare narrower sets of metrics — such as link vs. Next up in our top three 2021 Whiteboard Friday episodes, in this installment from February, Andy Crestodina walks through how to get your message across successfully if you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience. Top SEOs don't believe that the "title" link attribute. The Traditional Way: Moz Link Explorer. Domain authority scores are assessed by automated analytical algorithms and are based on more than 40 factors including how long a website has. According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from Moz’s. Increases the size and freshness of the index improved the quality of Domain Authority and Spam Score. May 29, 2013. ”. Get the best moz domain authority services. One final note – including SEMRush isn’t entirely fair in this dataset because they specifically track search visits, not all traffic, and thus we’re not showing their data. e. 4. Domain Authority (DA) is a score developed by Moz that predicts how likely a website is to rank well. On Google's announcement that "30xs pass pagerank" -- be wary. How to Check Domain Rating/Authority (3 Methods) 1. Regarding the DA, remember that its updated about once a month and it mostly depends on backlinks. 1. Domain Rating is a comparative metric (like Moz’s DA) that compares the strength of a website’s backlink profile to others in Ahrefs’ database. You get instant insight into any website URL you enter into the specified field. This means that you can expect to see new data roughly once a month. Judging link building prospects. This one-click effort will bring you domain and page authority scores. Domain Authority (DA), on the other hand, is a metric developed by Moz that is a predictor of how well websites will rank on search engines. domain. An introduction to Domain Authority. Backlinks play a major role in improving the domain authority of sites. The Moz Top 500 Websites Moz's list of the most popular 500 websites on the internet We've listed the top 500 most popular sites in the world based on Domain Authority, a link-based metric that models how Google ranks websites. I was actually recently asked about a Wikipedia page for our company as well. It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. Ingat Domain Authority dan Page Authority sejatinya hanyalah salah satu metrik SEO yang muncul sebagai alternatif setelah data Pagerank dari Google tidak lagi dibuka ke publik. Improved metrics - Domain Authority and Page Authority have both been upgraded to have better correlations with Google's rankings. If the . As for the SEO ramifications, here are a few considerations: Consistent URL Structure: From an SEO perspective, it's generally beneficial to maintain a consistent. Domain Authority: DA stands for domain authority, is an SEO metrics introduced by Moz which is known as the strength of a domain or a website. What is the Moz DA Checker. Discover your organic competitors in search. Moz uses different factors to calculate this score based on a sample of links to a website or page. Where Domain Authority measures your ability to rank on search engines, Brand Authority measures your broader influence across marketing channels. Domain Authority between 50 and 60 must be rated as good. The concept of website authority in SEO shouldn’t be confused with the. Ranking Keywords 7. It might be that you have a few backlinks and the moz's crawler. Page Authority is also developed by Moz which shows the ranking strength of a particular page. Building linked unstructured citations — references to a business' contact information on a non-directory platform, like a blog or a news site — is important for moving the ranking needle for local SEO. 0 score algorithm. Page Authority: This is different from domain authority as it is the strength or authority of a single web page in a website while domain authority is calculated for the overall domain. Join Fiverr. The domain authority (DA) is a Moz-created ranking metric that provides detailed insight into how well your website is performing in search engine results. 4. Subdomains - the "third level" domain name; these are free to create under any root domain you own/control. The Ahrefs “ Website Authority Checker ” is a free tool for finding out your domain’s authority. Website Authority Checker (Ahrefs) Like Moz, Ahrefs is a well-known SEO tool. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Domain Authority (DA) by Moz. We’re not able to find ranking keywords data for this domain. Go to Google Chrome Web Store. The score is a 0-100 scale, with higher scores indicating a higher. Learn more about Moz d. Moz is an American digital marketing agency created in 2004 by Rand Fishkin and Gillian Muessig. To this day, we consider Moz's DA the single most accurate measure of a website's authority. This is a huge improvement. As mentioned above, it’s Moz who initially coined the term Domain Authority. They said 20. DA is a metric that goes from 0 to 100 and that represents a prediction by Moz on how well a domain will performs in the Search Engine Rankings. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website will rank in search engine result pages (SERPs). It runs on a scale from zero to a hundred. They estimate a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score. So interestingly, the largest portion that was given credit by the SEOs who answered this question was domain-level link authority. Domain authority is a measure of a website’s rank in search engine results and may be considered an indicator of its overall quality. Moz DA ranges from 1 to 100, with higher scores equalling a better domain (aka a better chance of ranking highly). An introduction to Domain Authority. 25 billion+ keyword index. It runs on a scale from zero to a hundred. Victoria, BC V8Z 1C2. Moz Academy. 1. This score shows how well a. We currently have a fairly strong brand but our domain authority is only 32/100 and we only have links coming in from 73 different domains (822 total links). However, when it comes to marketing, success is more. Pagerank isn't the only or most important ranking signal. , . Not directly impact your DA ] A well-secured site has more credibility and trust than others having no security certificates. Image via Moz Free Domain SEO. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The higher the percentage, the greater is the spam score of a website. Latent Dirichlet Allocation (LDA) and Google's Rankings are Remarkably Well Correlated. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. 22 of FIPPA. Domain Authority and Page Authority (DA/PA) are indicators developed by MOZ, a very respectable and reputable digital company, which predicts how well a page will rank in search engine results. Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. -Create custom searches by engine, country, region, or city. The first definition refers to an unconfirmed but widely assumed general set of criteria for how Google and other search engines order results in search results pages. And that’s where we introduced to check domain authority tool for you. Bulk checking and CSV or Excel download are. Moreover, if you select “exclude same domain” you will get a domain authority score of separate domains or websites. The Bulk Domain Authority & Page Authority Checker is now running on the MOZ Domain Authority 2. The first definition refers to an unconfirmed but widely assumed general set of criteria for how Google and other search engines order results in search results pages. ”What is Moz's domain authority? The Domain Authority is a "Moz Trust" metric calculated by multiple factors. Moz Local Raise your local SEO visibility with complete local SEO management. 470 SHARES 30K READS Many companies and marketers believe that Domain Authority is a big deal. 00 out of 5 based on 5 customer ratings. DA score ranges from 1 to 100, with higher scores indicating the better Search Engine Result Pages (SERPs) rankings. Once your research is complete, each data point, insight, and potential narrative can become a valuable content asset. In order for the Domain Authority Checker tool to return data, we must be able to find ranking keywords in our corpus for the domain queried. People are scared for a number of reasons; they worry that linking out could: Harm their reputation. Moz is an advanced SEO toolset and its pricing starts at $99/mo which is backed by the largest community of SEOs whereas Semrush is an all-in-one SEO toolkit and its pricing starts at $129. ws, . -Access and compare link metrics across pages while viewing any SERP. You’ll receive the domain authority (DA) score, page authority (PA), and Moz rank data upon scan completion. It is scored on a 0-100 scale. Moz reportedly uses at least 40 different factors to tabulate your score. Domain Authority is a Moz metric that predicts a website’s performance on search engines. Find the best websites with our Site Explorer tool. Moz Pro Account available 100%. 1 day ago · On Nov. So, just what is the meaning of Domain Authority (DA)? In a nutshell, it is a metric developed by Moz that website owners can use to evaluate how likely their content is to appear in search engines for relevant queries compared to their closest competitors. This popularity is measured by. Moz collects the data from its sources like Mozscape web index, Mozrank, Moztrust and several other factors. 1-Download Moz Pro Cookies. Domain Authority 95. It's also a great way to earn valuable links when you're marketing a local business. Rank checker [Google] Domain Authority Checker. There are guides everywhere about how you can boost your website’s Domain Authority for better. Add all your competitors to the bulk Domain Authority checker. Pitch relevant and authoritative websites. Consider the recipient's preferences, interests, and the occasion for which you're creating the gift box. Click “Check Domain Authority”. Moz’s new Brand Authority metric can be found in Domain Overview. txt file is to create the file itself. As this one accrues any links or other ranking signals, that authority, those links should transfer over to my page. DA is a good indicator of a website’s potential for organic visibility. Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. Ever since Google retired its PageRank metric to indicate a site’s importance, Moz’s domain authority metric has taken its place. Domain authority is. 2. I sometimes wonder if Domain Authority takes much time to increase, I've watched a Brandnew site, go from 1 to 9 in about 3 to 4 months, with 47 pages and only 8. The results can be exported into CSV or Excel format and the tool can be used for bulk checking as well. Moz Brand Authority Webinar Watch now Blog; Why Moz. DA and Google rankings have absolutely nothing to do with each other. Scheduled Updates: Moz typically updates its DA and PA metrics on a monthly basis. Created by Moz, sites are given an assigned number, or a score, from 1-100; the higher the score, the. Click on “Check Authority. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. You can check your domain authority with Moz’s free tool . Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). It's not a high bar, a high barrier to entry to say you need good, unique content. Small Business Solutions Uncover insights to make. Because, in 2018, links still do matter, still are an important part of SEO. It needs to keep pace to be able to accurately gauge websites. ;-) Today we are launching our SEO toolbar for Google's Chrome. It is based on dozens of factors, including the quality and quantity of inbound links. It is measured on a scale from 1 to 100, with higher scores. They really can. MozBar - Perhaps the best among the free tools offered by Moz, MozBar offers you a glimpse into your site's Page Authority (PA) and Domain Authority (DA), both crucial metrics, on a regular basis. M. Moz updated their DA (domain authority) scores and some SEOs are freaking out that their Google rankings will drop. All this, and we’re only in beta. These are websites that can potentially impact the DA of your website. By: Rand Fishkin. 1. There are 40 factors that Moz looks for to calculate the DA score. A site’s Domain Authority score is on a logarithmic scale that runs from 1 to 100. 10x content: Coined by Rand Fishkin to describe content. uk in the correspondient search engine. According to the Moz: Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). A high score indicates that the. uk, de, fr) their DA is always lower. Google E-A-T: Guidelines and SEO Benefits. Domain authority is ranked on a logarithmic score, meaning it’s harder to increase your score from 60 to 70 than it would be to raise it from 30 to 40. Moz has just upgraded its “domain authority” (DA) scoring. Click on the whiteboard image above to open a high. Take a look at my post, how to drive traffic to your blog, which includes email templates you can use for your email outreach and other techniques to follow and get those precious backlinks. One of them includes: Total number of backlinks; Total number of unique domains; Having a high domain authority score is equal to a good backlink profile in Moz's algorithm. Moz uses a similar scale as domain authority to score page authority, meaning a 100-point, logarithmic scale. Moz uses the same social signals in determining domain authority. The Complete Guide to Direct Traffic in Google Analytics: This article covers a very specific niche topic, but also an important one! Learn why that. After that, click on the three dots at the top right corner of your browser. Simply take the expired domain you bought and 301 redirect it to your main site. A Domain Authority. It is scaled on a 100-point scale. Damage their search engine rankings. Ahrefs DR is based on the number and quality of. 15, 2016). The Howtotechies domain Authority checker had a brilliant feature from the rest of other SEO tools. High-quality backlinks are the most significant factor to increase the domain authority of a website. Judging link building prospects. Some ways to use Authority Score in your SEO workflow may include: Competitor analysis. Is it then MOZ algorithm assumption or is there higher value to put. If you follow this and learn from this history, I think you'll do a much better job, generally speaking, of writing for SEO than a lot. It provides an estimate of how well a site will rank on search engine result pages (SERPs). Good, unique content. Enter any domain, and we’ll show you the Domain Authority, Page Authority, ranking keywords, and more. Your website’s values could be between 0 and 100. Here are 10 comparisons these professionals highlighted regarding Ahrefs and Moz as domain authority checkers: Ahrefs Has the Edge With its Visuals and Trend Tracking. Learn how Domain Authority is calculated and why it's important to SEO. Domain authority indicates the likelihood of a website ranking on SERPs, and is calculated by the quality of a website’s backlinks. You should never use only the DA to measure a. They both are essential scores to analyze a website’s SEO. Chapter 6: Link Building & Establishing Authority. Other big SEO brands and keyword research tools with large link indexes have developed their own authority metrics. Domain Analysis Get top competitive SEO metrics like DA, top pages and more. Moz's metrics are seen as one of the most reliable ways to get an at a glance overview of the quality of a site's or URL's backlink profile. Hello Moz! Moz News. Moz is the only data source that gives us real insights into link equity. Brand Authority is a metric developed by Moz that shows the strength of a domain's brand. The old Domain Authority used to update about approximately every. Last week at our annual mozinar, Ben Hendrickson gave a talk on a unique methodology for improving SEO. The higher the score, the worse the site.